Alternative Wales is our way of celebrating Wales’ ugly, lovely game. We dig into the moments others overlook - the away trips, the cult heroes, the rugged pitches, the music, the humour, and the beautifully chaotic heartbeat of Welsh football. It’s the best in writing, audio, video, community, and creativity stitched together with passion and purpose.

We make things that we care about. Stuff that feels good in your hands, sounds good in your ears, and looks like the real thing and create spaces where people who care about this stuff can actually talk. No noise. No algorithm. Just a platform built on passion, independence, and the belief that football is more than ninety minutes. 

Our magazine is released twice a year. Featuring the best Welsh football writing from exclusive deep dives with players, managers and the people on the pitch to the stories that slip through the cracks. All whilst celebrating the clubs, the culture, the trips, the music and the fashion.